Welcome to OUR World of "New New Things"

Why you need this?

1. Because you need to be converted before you become an evangelist
2. Because you need to talk intelligently about 'stuff'
3. Because NO one likes a person who is trying to sell, even when they want to buy!
4. Because it's really fun, if you 'get it'!

 Start with the reading list. As it is a wiki, in perpetual beta, just it will get filled up with time. You can edit the pages too or leave comments.

But before you jump into actual stuff, scan through this following slide-set. Although US centric, this should give you a good idea on the changing face of the world, emergence of Business 2.0 and most importantly where GetIT coming into the picture..Enjoy!

Reading List

Conceptual Framework

1. Clue Train Manifesto

2. Permission Marketing and Purple Cow
3. Web 2.0
4. Enterprise 2.0

5. The Long Tail

6. Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

7. Etc

8.  

Technology and Application Framework

An introduction to Social Media

1. Blog

2. Wiki
3. Social Network / Virtual Communities 
4. Social Bookmark
5. Feeds (RSS/Atom)
6. Tags
7. Podcast
8. Screencast
9. Mash-up
10. Regular reading list
11. Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

360i Social Marketing Playbook

Custom Content Framework of GetIT

GetIT e-intro: getit_eflyer.pdf

GetIT Brief Presentation: GetITBriefIntro.pdf