Clue Train Manifesto

The Cluetrain Manifesto is a set of 95 theses organised and put forward as a Manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace. The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organisations. In addition, as both consumers and organisations are able to utilise the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that the changes that will be required from organisations as they respond to the new marketplace environment.

You can read the whole book here, but it's difficult to read that amount of text on computer.

You can scan through it. Also you can check out this slide-set summary of Clue Train concept