One of the 'hand-book' of GetIT - in providing service to clients, even in product development.
Coined and popularized by Seth Godin, permission marketing is the opposite of traditional interruption marketing. Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, "turning strangers into friends, and friends into customers."
Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.
You can get first few chapters of the book here.
More info here
For years, marketers have talked about the "five Ps" (actually, there are more than five, but everyone picks their favorite handful): product, pricing, promotion, positioning, publicity, packaging, pass along, permission. Sound familiar? This has become the basic marketing checklist, a quick way to make sure that you've done your job. Nothing is guaranteed, of course, but it used to be that if you dotted your is and paid attention to your five Ps, then you were more likely than not to succeed. No longer. It's time to add an exceptionally important new P to the list: Purple Cow.
Seth Godin at Google Campus
Some more on our thought on Marketing, Branding
In two ways I found this presentation very interesting (apart from being a great example of ‘how to use PowerPoint as a visual presentation tool). First the explanation of Brand based on trust which comes from Reliability and Delight (T= R+D). To me, trust is also an immediate effect of openness. After millions of advertisements and marketing hoopla-hoops, which is a necessity for the enterprises of tomorrow to build a trusted brand (Cuetrain reloaded).
Also Neumeir tells us of a consultant who starts off every meeting with a new client the same way, by asking these three simple questions: Who are you? What do you do? Why does it matter? Sounds simple, and people usually do pretty well with the first one and even the second one, but the third one — why does it (or you) matter?
And last, but not the least - from GetIT Manifesto:
We are NOT an advertising agency or branding consultants. We believe 'Permission Marketing', 'Awareness' and 'Knowledge Sharing' are more effective than Interruption Marketing' and Exposure' for enterprise products and solutions. In the case of end users and customers we believe that the more they know about your product, the more they will buy from you' and an informed evangelist is much more powerful than 1000 copies of a glossy brochure.'
We recognize that adults learn through collaboration, and prefer just-in-time knowledge to classroom and course-based learning. Our learning solutions are geared towards capturing the tacit knowledge scattered throughout the organization, making it readily available at their fingertips just when they need it, and creating the environment for harnessing the collective intelligence of the organization.
Finally, we believe the only ROI that should really matter is your business results. E-learning in a corporate environment must lead to better qualification of sales leads, increased sales revenue and improved productivity. Anything else is a bonus.
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